All Products

New Arrivals
Blog

Need help?

Support

Facebook
Instagram

New Baby
Age 1
Age 2
Age 3
Age 4
Age 5+
Older Children

Around $20
Around $50
Around $100
Big Ticket Items

Dinosaurs
Fairies
Farm
Mermaids
Ocean
Pets
Safari
Space
Unicorns
Vehicles

We would love to help you choose something special. Find out all about our Gift Wrap service here.

Get a Personalised Mini Gift Guide

From thousands of products, our team will hand select items you're bound to love.

Lunchboxes
Snack Box
Lunch Box Accessories
Lunchbox Sets
Insulated Lunch Box Bags
Insulated Food Jars

Glass Drink Bottles
Plastic Drink Bottles
Stainless Steel Drink Bottles
Smoothie Cups
Travel Cups
Drink Bottle Accessories

Bowls
Dinner Sets
Plates
Sippy Cups
Tumblers
Utensils
Placemats

Aprons
Bibs
Cook Books
Food Storage
Ice Block Makers
Insulated Food Jars
Sippy Cups
Snack Bags & Food Wraps
Straws
Travel Cups

Dribble Bibs
Feeding Bibs
Silicone Bibs
Sleeved Bibs

No Squeeze, No Mess

Subo, The Food Bottle

Starting Solids?

Here's our essentials

Small
Medium
Large

Nappy Bags
Change Mats
Wet Bags

Tote Bags
Overnight Bags
Cosmetic Bags

Carriers
Laptop Cases
Pencil Cases
Umbrellas
Wet Bags

Animals & Figurines
Beads & Threading
Blocks
Dolls
Doll Clothing & Accessories
Fidget Toys
Kitchen Role Play
Magnetic
Marble Runs
Musical Toys
Soft Toys
Spinning Tops
Stacking & Sorting
Transport

Baby Gyms & Walkers
Clutching Toys & Rattles
Flash Cards
Push & Pull
Stacking & Sorting

Bath Toys
Beach Toys

Bikes
Games
Swings

Accessories & Gifts
Books
Bunnies
Cats & Dogs
Comforters
Farmyard
Jungle & Wild Animals
Mythical & Prehistoric
Ocean

Discover Connetix

Where Play & Learning Connect

New Glo Pals

The latest in bath & water play, pop these pals in water & watch them instantly start to glow.

Dress Up
Costumes
Hair Accessories
Jewellery Boxes
Play Make Up & Face Paint
Temporary Tattoos

Board Games
Card Games
Classic Games
Cooperative Games
Family Games
Memory Games
Multiple Player Games
Single Player Games
Travel Games

2-4 years
4-6 years
6-8 years
8+ years

Beginner Puzzles
500-1000pc Puzzles
Floor Puzzles
Wooden Puzzles
Big Puzzles
Small Puzzles

New from FlexiQ

Reaction speed games for the whole family!

Activity Books
Activity Packs
Colour by Numbers
Scratch Art

Colouring Books
Colouring Sets
Magic Water Colouring
Drawing Kits

Beading
Jewellery Making
Origami
Mosaics

Playing Dough

Stickers

Crayons, Markers & Pencils
Pencil Cases

Hey Clay

Simply choose your pack, download the Hey Clay App & dive in - create, play & have fun!

Tiger Tribe

Discover the huge range of activity sets for kids of all ages!

Board Books
Fabric & Wooden Books
Flash Cards
Touch & Feel Books
Jellycat Books

Picture Books
Search & Find Books
Sound Books
Poetry
Books about Diversity, Emotions & Kindness
Books for Older Children

Activity Books
Record Books & Journals
Cook Books
Diaries & Journals
Te Reo
NZ Authors

New Books
Staff Favourites

NEW ARRIVAL

Taken place since the beginning of time. This becomes a brief history of the world and a guide to the universe, told with Oliver Jeffers’ inimitable perspective, wit, and exquisite artwork.

Te Reo Maori Pukapuka

For those wanting to discover, learn and use everyday words in te reo Māori

Bath Toys
Body Wash & Bubble Bath
Haircare
Massage & Skincare
Sanitiser
Sun Protection

Bath Towels
Beach Towels
Hooded Towels
Bathrobes
Wash Cloths

First Aid
Oral Care
Teething
Humidifiers

Dummies
Dummie Accessories

After teething relief?

Find out why The Nude Alchemist Teething Tamer is a best-seller!

Support your child's gut wellbeing

A fun & nutritious alternative to sugar-laden jellies and artificial gummies is finally here! Just add water!

Blankets
Comforters
Sheets

Garlands
Hooks & Hangings
Mobiles
Night Lights
Prints & Posters
Play Mats
Rugs
Toy Storage

Play & Go

Dummies
Dummie Accessories

White Noise Machines

Woolbabe

Super soft, cosy and breathable!

Shoes
Gumboots
Socks

Swimwear

Pyjamas
Sleeping Bags
Sleep Suits

Jackets
Overalls

Aprons
Beanies
Bathrobes
Hats

Crywolf AW23

The Nature Trail

Outlet
by Baby
by Books
by Play
by Wear
SHOP THE ENTIRE OUTLET

My Eco Home
Kitchen
Bathroom
Laundry

by Age
New Baby
Age 1
Age 2
Age 3
Age 4
Age 5+
Older Children

by Price
Around $20
Around $50
Around $100
Big Ticket Items

by Theme
Dinosaurs
Fairies
Farm
Mermaids
Ocean
Pets
Safari
Space
Unicorns
Vehicles

Lunchboxes & Accessories
Lunchboxes
Snack Box
Lunch Box Accessories
Lunchbox Sets
Insulated Lunch Box Bags
Insulated Food Jars

Drink Bottles
Glass Drink Bottles
Plastic Drink Bottles
Stainless Steel Drink Bottles
Smoothie Cups
Travel Cups
Drink Bottle Accessories

Tableware
Bowls
Dinner Sets
Plates
Sippy Cups
Tumblers
Utensils
Placemats

Feeding Essentials
Aprons
Bibs
Cook Books
Food Storage
Ice Block Makers
Insulated Food Jars
Sippy Cups
Snack Bags & Food Wraps
Straws
Travel Cups

Bibs
Dribble Bibs
Feeding Bibs
Silicone Bibs
Sleeved Bibs

Backpacks
Small
Medium
Large

Nappy Bags
Nappy Bags
Change Mats
Wet Bags

Luggage
Tote Bags
Overnight Bags
Cosmetic Bags

Extras
Carriers
Laptop Cases
Pencil Cases
Umbrellas
Wet Bags

Play
Animals & Figurines
Beads & Threading
Blocks
Dolls
Doll Clothing & Accessories
Fidget Toys
Kitchen Role Play
Magnetic
Marble Runs
Musical Toys
Soft Toys
Spinning Tops
Stacking & Sorting
Transport

First Toys
Baby Gyms & Walkers
Clutching Toys & Rattles
Flash Cards
Push & Pull
Stacking & Sorting

Bath & Beach
Bath Toys
Beach Toys

Outdoor Games & Toys
Bikes
Games
Swings

Jellycat by type
Accessories & Gifts
Books
Bunnies
Cats & Dogs
Comforters
Farmyard
Jungle & Wild Animals
Mythical & Prehistoric
Ocean

Jewellery
Bracelets
Earrings
Necklaces
Rings
Shop All Jewellery

Games by Category
Board Games
Card Games
Classic Games
Cooperative Games
Family Games
Memory Games
Multiple Player Games
Single Player Games
Travel Games

Games by Age
2-4 years
4-6 years
6-8 years
8+ years

Puzzles
Beginner Puzzles
500-1000pc Puzzles
Floor Puzzles
Wooden Puzzles
Big Puzzles
Small Puzzles

Activities
Activity Books
Activity Packs
Colour by Numbers
Scratch Art

Colouring & Drawing
Colouring Books
Colouring Sets
Magic Water Colouring
Drawing Kits

Craft Kits
Beading
Jewellery Making
Origami
Mosaics

Stationery
Crayons, Markers & Pencils
Pencil Cases

First Books
Board Books
Fabric & Wooden Books
Flash Cards
Touch & Feel Books
Jellycat Books

Books
Picture Books
Search & Find Books
Sound Books
Poetry
Books about Diversity, Emotions & Kindness
Books for Older Children

Other Books
Activity Books
Record Books & Journals
Cook Books
Diaries & Journals
Te Reo
NZ Authors

New & Favourites
New Books
Staff Favourites

Bath & Skincare
Bath Toys
Body Wash & Bubble Bath
Haircare
Massage & Skincare
Sanitiser
Sun Protection

Towelling
Bath Towels
Beach Towels
Hooded Towels
Bathrobes
Wash Cloths

Natural First Aid
First Aid
Oral Care
Teething
Humidifiers

Dummies
Dummies
Dummie Accessories

Bedding
Blankets
Comforters
Sheets

Decor
Garlands
Hooks & Hangings
Mobiles
Night Lights
Prints & Posters
Play Mats
Rugs
Toy Storage

Dummies
Dummies
Dummie Accessories

Footwear & Socks
Shoes
Gumboots
Socks

Sleepwear
Pyjamas
Sleeping Bags
Sleep Suits

Rainwear
Jackets
Overalls

Accessories
Aprons
Beanies
Bathrobes
Hats

New Arrivals
Gift Guides
by Age
New Baby
Age 1
Age 2
Age 3
Age 4
Age 5+
Older Children
by Price
Around $20
Around $50
Around $100
Big Ticket Items
by Theme
Dinosaurs
Fairies
Farm
Mermaids
Ocean
Pets
Safari
Space
Unicorns
Vehicles
Siblings
for Her
for Him
Greeting Cards
Gift Voucher
FAQ
We would love to help you choose something special. Find out all about our Gift Wrap service here.

Get a Personalised Mini Gift Guide
From thousands of products, our team will hand select items you're bound to love.
Eat & Drink
Lunchboxes & Accessories
Lunchboxes
Snack Box
Lunch Box Accessories
Lunchbox Sets
Insulated Lunch Box Bags
Insulated Food Jars
Drink Bottles
Glass Drink Bottles
Plastic Drink Bottles
Stainless Steel Drink Bottles
Smoothie Cups
Travel Cups
Drink Bottle Accessories
Tableware
Bowls
Dinner Sets
Plates
Sippy Cups
Tumblers
Utensils
Placemats
Feeding Essentials
Aprons
Bibs
Cook Books
Food Storage
Ice Block Makers
Insulated Food Jars
Sippy Cups
Snack Bags & Food Wraps
Straws
Travel Cups
Bibs
Dribble Bibs
Feeding Bibs
Silicone Bibs
Sleeved Bibs
No Squeeze, No Mess
Subo, The Food Bottle

Starting Solids?
Here's our essentials
Bags
Backpacks
Small
Medium
Large
Nappy Bags
Nappy Bags
Change Mats
Wet Bags
Luggage
Tote Bags
Overnight Bags
Cosmetic Bags
Extras
Carriers
Laptop Cases
Pencil Cases
Umbrellas
Wet Bags
Play
Play
Animals & Figurines
Beads & Threading
Blocks
Dolls
Doll Clothing & Accessories
Fidget Toys
Kitchen Role Play
Magnetic
Marble Runs
Musical Toys
Soft Toys
Spinning Tops
Stacking & Sorting
Transport
First Toys
Baby Gyms & Walkers
Clutching Toys & Rattles
Flash Cards
Push & Pull
Stacking & Sorting
Bath & Beach
Bath Toys
Beach Toys
Outdoor Games & Toys
Bikes
Games
Swings
Jellycat by type
Accessories & Gifts
Books
Bunnies
Cats & Dogs
Comforters
Farmyard
Jungle & Wild Animals
Mythical & Prehistoric
Ocean
Discover Connetix
Where Play & Learning Connect

New Glo Pals
The latest in bath & water play, pop these pals in water & watch them instantly start to glow.
Dress Up
Games & Puzzles
Games by Category
Board Games
Card Games
Classic Games
Cooperative Games
Family Games
Memory Games
Multiple Player Games
Single Player Games
Travel Games
Games by Age
2-4 years
4-6 years
6-8 years
8+ years
Puzzles
Beginner Puzzles
500-1000pc Puzzles
Floor Puzzles
Wooden Puzzles
Big Puzzles
Small Puzzles
New from FlexiQ
Reaction speed games for the whole family!
Activities & Crafts
Activities
Activity Books
Activity Packs
Colour by Numbers
Scratch Art
Colouring & Drawing
Colouring Books
Colouring Sets
Magic Water Colouring
Drawing Kits
Craft Kits
Beading
Jewellery Making
Origami
Mosaics
Playing Dough
Stickers
Stationery
Crayons, Markers & Pencils
Pencil Cases
Hey Clay
Simply choose your pack, download the Hey Clay App & dive in - create, play & have fun!

Tiger Tribe
Discover the huge range of activity sets for kids of all ages!
Read
First Books
Board Books
Fabric & Wooden Books
Flash Cards
Touch & Feel Books
Jellycat Books
Books
Picture Books
Search & Find Books
Sound Books
Poetry
Books about Diversity, Emotions & Kindness
Books for Older Children
Other Books
Activity Books
Record Books & Journals
Cook Books
Diaries & Journals
Te Reo
NZ Authors
New & Favourites
New Books
Staff Favourites
NEW ARRIVAL
Taken place since the beginning of time. This becomes a brief history of the world and a guide to the universe, told with Oliver Jeffers’ inimitable perspective, wit, and exquisite artwork.

Te Reo Maori Pukapuka
For those wanting to discover, learn and use everyday words in te reo Māori
Bath & Wellbeing
Bath & Skincare
Bath Toys
Body Wash & Bubble Bath
Haircare
Massage & Skincare
Sanitiser
Sun Protection
Towelling
Bath Towels
Beach Towels
Hooded Towels
Bathrobes
Wash Cloths
Natural First Aid
First Aid
Oral Care
Teething
Humidifiers
Dummies
Dummies
Dummie Accessories
After teething relief?
Find out why The Nude Alchemist Teething Tamer is a best-seller!

Support your child's gut wellbeing
A fun & nutritious alternative to sugar-laden jellies and artificial gummies is finally here! Just add water!
Bedrooms & Decor
Bedding
Blankets
Comforters
Sheets
Decor
Garlands
Hooks & Hangings
Mobiles
Night Lights
Prints & Posters
Play Mats
Rugs
Toy Storage
Need Toy Storage?
Play & Go
Sleep
Comforters
Muslins & Swaddles
Sleeping Bags
Sleepwear
Dummies
Dummies
Dummie Accessories
White Noise Machines
Woolbabe
Super soft, cosy and breathable!
Wear
Footwear & Socks
Shoes
Gumboots
Socks
Swimwear
Sleepwear
Pyjamas
Sleeping Bags
Sleep Suits
Rainwear
Jackets
Overalls
Accessories
Aprons
Beanies
Bathrobes
Hats
Crywolf AW23
The Nature Trail
Outlet
My Eco Home
Blog