Black Friday Early Access, ON NOW: 15% off almost storewide!

NEW Let It Go encourages children to explore what emotions feel like in their body and find
a unique way to release them. Join Aroha (Aroha's Way) and her friends as they navigate their way through four emotions: sadness, anger, shame and fear.

The Kuwi and Friends Māori Picture Dictionary (He Papakupu Whakaahua) is a fun, easy-to-use resource for those wanting to discover, learn and use everyday words in te reo Māori (native language of New Zealand).

In the Little People, Big Dreams series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream.

Read to your little ones every day!

100% natural and organic botanical health products, harnessing the healing properties of nature.

New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!

Little Unicorn create unique, hand-crafted products that accompany you
and your child through the naps, spills, baths, play, and travels that define childhood.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Snuggly, blankie, muzzie, cuddly!

We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.

Pretty Brave is committed to being there for every step, as our little customers learn to walk.

Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform. 

New Zealand made Lamington Socks, are the best socks you will ever buy!
 Beautiful merino wool will keep feet and legs snuggly warm.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

15% OFF

New Edition

Pumpd - Silicone Breast Pump

or 10 interest free payments from $2.99
Laybuy or 6 weekly interest-free payments of $4.99

Say hello to Pumpd by New Edition. Made from 100% food-grade silicone, your new breast pump is durable, easy to clean and safe for mum and baby. Soft and simple, this little sucker is designed to work naturally with your let down – no need to sweat the small stuff. Designed and made right here in New Zealand, Pumpd fits snugly into any handbag, for a fresh squeeze whenever you or your baby need it.


FEATURES

  • Includes... FREE Lid
  • One size fits all
  • Only New Zealand made breast pump
  • 150ml capacity
  • 100% BPA free
  • Meets international standards
  • Discreet frosted finish
  • No cords or batteries
  • Wide base to prevent spills on any flat surface

WHY IS PUMPD FROSTED?⁠
This is actually a really cool design element to help you worry less and collect more!⁠
⁠Studies have shown that watching yourself pump can actually hinder your milk flow and ability to collect your precious breastmilk.⁠So, unlike other breast pumps, we have slightly frosted our silicone so you don't sit there watching, waiting and worrying. You can calmly catch your let down without stressing!⁠
We have added a measurement strip on each side though (in ml and fl oz) so once you've finished pumping, you can see just how much milk you've collected.

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