Nadia Lim's YUM!Packed with over 100 wholesome family friendly recipes.

Out Now

NEW How Do I Feel? With 60+ definitions to help improve emotional literacy. This HUGE hardcover book with over 140 pages, is all about our children learning to recognise and label emotions and feelings.
Join Aroha and her friends as they share how different emotions might feel in the body and how each emotion might be helpful.

NEW Where is it? A Wildlife hunt for Kiwi kidsWhat adult does not delight in engaging with a child when reading a ‘look and find’ book. Where is it? is an original take on this concept, a New Zealand wildlife hunt for kiwi kids.

In the Little People, Big Dreams series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream.

Read to your little ones every day!

100% natural and organic botanical health products, harnessing the healing properties of nature.

New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!

Little Unicorn create unique, hand-crafted products that accompany you
and your child through the naps, spills, baths, play, and travels that define childhood.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Snuggly, blankie, muzzie, cuddly!

We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.

Pretty Brave is committed to being there for every step, as our little customers learn to walk.

Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform. 

New Zealand made Lamington Socks, are the best socks you will ever buy!
 Beautiful merino wool will keep feet and legs snuggly warm.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Sold out

Shop more Magformers

Magformers | Amazing Transform Wheel Set - 17 Piece Set

Magformers AMAZ!NG Transform Wheel Set is perfect for beginner builders to create a wide variety of vehicles with our new motorcycle wheel! Lay your Magformers on the cards and then pull them from 2D into 3D! Great for young minds to learn about constructing cube nets, patterns, shapes and colors! Create with 8 triangles, 6 squares and 1 rectangle. Add 2 wheels and watch your creations race away. 4 Play-sheets included. Build with original and authentic Magformers and follow the step-by-step instructions and develop color and shape recognition, fine motor skills and problem-solving ability. Each geometric shape contains magnets that never reject, so you’ll always hear the Magformers click. When playtime is over, use the magnetic power to simply stack and store.


Features:

  • The original and authentic Magformers: 8 triangles, 6 squares and 1 rectangle.
  • 2 wheels and 4 Playsheets included.
  • Step-by-step educational idea booklet with follow along ideas and instructions.
  • Compatible with all MAGFORMERS® shapes and accessories.
  • Neodymium Rare-Earth Magnets for guaranteed connectivity.
  • BPA Free HQABS Plastic.
  • Age 3 and up.

Here at MAGFORMERS®, we pride ourselves in the quality of our product and the play experience it delivers. Each shape contains rotating Rare Earth Neodymium magnets, the strongest of their kind for guaranteed connectivity. Every magnet is kept safe and secure in Sonic welded, BPA free, HQABS plastic. This process of manufacturing ensures each magnet is encapsulated with the utmost security, providing a safe, long-lasting play experience.

Search