Nadia Lim's YUM!Packed with over 100 wholesome family friendly recipes.
Tableware
PlanetBox
Meals made easy with our range of everyday essentials and reusables for the whole family!
NEW How Do I Feel? With 60+ definitions to help improve emotional literacy. This HUGE hardcover book with over 140 pages, is all about our children learning to recognise and label emotions and feelings.
Join Aroha and her friends as they share how different emotions might feel in the body and how each emotion might be helpful.
NEW Where is it? A Wildlife hunt for Kiwi kidsWhat adult does not delight in engaging with a child when reading a ‘look and find’ book. Where is it? is an original take on this concept, a New Zealand wildlife hunt for kiwi kids.
Read to your little ones every day!
First Toys
Newborn - 24 Months
Bath, Beach & Outdoor
Play gives children a chance to practice what they are learning
Bath & Skincare
Towelling
Wellbeing
The Nude Alchemist
100% natural and organic botanical health products, harnessing the healing properties of nature.
New Edition
New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!
Around the Home
Woolbabe
Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.
Comforters
Snuggly, blankie, muzzie, cuddly!
We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.
Pretty Brave
Pretty Brave is committed to being there for every step, as our little customers learn to walk.
Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform.
Lamington
New Zealand made Lamington Socks, are the best socks you will ever buy! Beautiful merino wool will keep feet and legs snuggly warm.
Advent Calendars & Stockings
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Shop more Jellycat
Tickles and tentacles!
Get tangled up with gorgeous Odell Octopus! A squishy, splendid brick-red octopus, she has so much love to give! Smiley and silly, with bright, glossy eyes, she's a very friendly cephalopod. Odell has eight fine, curly arms with cosy cordy and classic fur. No surprise that she gives the best hugs in the ocean!
Measures 23cm high
Already being a big fan of Jellycat soft toys, I’ve been desperate to purchase Odell for my 6 month old. When it arrived it was delicately wrapped to keep it safe and clean during the shipping process. I love the toy, it’s so soft and excellent quality. My daughter loves it and is already cuddling up to it as she falls asleep. Thanks little and loved for stocking such high quality products at a great price 👍🏻
Bought this for my little girl so she could have her own and she loves it. Definitely planning on getting the bigger sizes so it is like her very own friend who “grows” alongside her!