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Taken place since the beginning of time. This becomes a brief history of the world and a guide to the universe, told with Oliver Jeffers’ inimitable perspective, wit, and exquisite artwork.
Te Reo Maori Pukapuka

For those wanting to discover, learn and use everyday words in te reo Māori
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After teething relief?

Find out why The Nude Alchemist Teething Tamer is a best-seller!
Support your child's gut wellbeing

A fun & nutritious alternative to sugar-laden jellies and artificial gummies is finally here! Just add water!
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  • Aprons
  • Bibs
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  • Food Storage
  • Ice Block Makers
  • Insulated Food Jars
  • Sippy Cups
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  • Beading
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  • First Books
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  • Bath & Skincare
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  • Body Wash & Bubble Bath
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  • Bath Towels
  • Beach Towels
  • Hooded Towels
  • Bathrobes
  • Wash Cloths
  • Natural First Aid
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  • Oral Care
  • Teething
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  • Bedding
  • Blankets
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    Decorations
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    DIY Advent Calendar

    Find out our favourite ideas for your DIY Advent

  • Gift Guides
    by Age
    • New Baby
    • Age 1
    • Age 2
    • Age 3
    • Age 4
    • Age 5+
    • Older Children
    by Price
    • Around $20
    • Around $50
    • Around $100
    • Big Ticket Items
    by Theme
    • Dinosaurs
    • Fairies
    • Farm
    • Mermaids
    • Ocean
    • Pets
    • Safari
    • Space
    • Unicorns
    • Vehicles
    Siblings
    for Her
    for Him
    Greeting Cards
    Gift Voucher
    FAQ

    We would love to help you choose something special. Find out all about our Gift Wrap service here.
    Get a Personalised Mini Gift Guide

    From thousands of products, our team will hand select items you're bound to love.

  • Eat & Drink
    Lunchboxes & Accessories
    • Lunchboxes
    • Snack Box
    • Lunch Box Accessories
    • Lunchbox Sets
    • Insulated Lunch Box Bags
    • Insulated Food Jars
    Drink Bottles
    • Glass Drink Bottles
    • Plastic Drink Bottles
    • Stainless Steel Drink Bottles
    • Smoothie Cups
    • Travel Cups
    • Drink Bottle Accessories
    Tableware
    • Bowls
    • Dinner Sets
    • Plates
    • Sippy Cups
    • Tumblers
    • Utensils
    • Placemats
    Feeding Essentials
    • Aprons
    • Bibs
    • Cook Books
    • Food Storage
    • Ice Block Makers
    • Insulated Food Jars
    • Sippy Cups
    • Snack Bags & Food Wraps
    • Straws
    • Travel Cups
    Bibs
    • Dribble Bibs
    • Feeding Bibs
    • Silicone Bibs
    • Sleeved Bibs
    No Squeeze, No Mess

    Subo, The Food Bottle
    Starting Solids?

    Here's our essentials

  • Bags
    Backpacks
    • Small
    • Medium
    • Large
    Nappy Bags
    • Nappy Bags
    • Change Mats
    • Wet Bags
    Luggage
    • Tote Bags
    • Overnight Bags
    • Cosmetic Bags
    Extras
    • Carriers
    • Laptop Cases
    • Pencil Cases
    • Umbrellas
    • Wet Bags

  • Play
    Play
    • Animals & Figurines
    • Beads & Threading
    • Blocks
    • Dolls
    • Doll Clothing & Accessories
    • Fidget Toys
    • Kitchen Role Play
    • Magnetic
    • Marble Runs
    • Musical Toys
    • Puppets
    • Soft Toys
    • Spinning Tops
    • Stacking & Sorting
    • Transport
    First Toys
    • Baby Gyms & Walkers
    • Clutching Toys & Rattles
    • Flash Cards
    • Puppets
    • Push & Pull
    • Stacking & Sorting
    Bath & Beach
    • Bath Toys
    • Beach Toys
    Outdoor Games & Toys
    • Bikes
    • Games
    • Swings
    Jellycat by type
    • Accessories & Gifts
    • Books
    • Bunnies
    • Cats & Dogs
    • Comforters
    • Farmyard
    • Jungle & Wild Animals
    • Mythical & Prehistoric
    • Ocean
    Discover Connetix

    Where Play & Learning Connect
    New Glo Pals

    The latest in bath & water play, pop these pals in water & watch them instantly start to glow.

  • Dress Up
    • Costumes
    • Hair Accessories
    • Jewellery
      • Bracelets
      • Earrings
      • Necklaces
      • Rings
      • Shop All Jewellery
    • Jewellery Boxes
    • Play Make Up & Face Paint
    • Temporary Tattoos
  • Games & Puzzles
    Games by Category
    • Board Games
    • Card Games
    • Classic Games
    • Cooperative Games
    • Family Games
    • Memory Games
    • Multiple Player Games
    • Single Player Games
    • Travel Games
    Games by Age
    • 2-4 years
    • 4-6 years
    • 6-8 years
    • 8+ years
    Puzzles
    • Beginner Puzzles
    • 500-1000pc Puzzles
    • Floor Puzzles
    • Wooden Puzzles
    • Big Puzzles
    • Small Puzzles
    New from FlexiQ

    Reaction speed games for the whole family!

  • Activities & Crafts
    Activities
    • Activity Books
    • Activity Packs
    • Colour by Numbers
    • Scratch Art
    Colouring & Drawing
    • Colouring Books
    • Colouring Sets
    • Magic Water Colouring
    • Drawing Kits
    Craft Kits
    • Beading
    • Jewellery Making
    • Origami
    • Mosaics
    Playing Dough
    Stickers
    Stationery
    • Crayons, Markers & Pencils
    • Pencil Cases
    Hey Clay

    Simply choose your pack, download the Hey Clay App & dive in - create, play & have fun!
    Tiger Tribe

    Discover the huge range of activity sets for kids of all ages!

  • Read
    First Books
    • Board Books
    • Fabric & Wooden Books
    • Flash Cards
    • Touch & Feel Books
    • Jellycat Books
    Books
    • Picture Books
    • Search & Find Books
    • Sound Books
    • Poetry
    • Books about Diversity, Emotions & Kindness
    • Books for Older Children
    Other Books
    • Activity Books
    • Record Books & Journals
    • Cook Books
    • Diaries & Journals
    • Te Reo
    • NZ Authors
    New & Favourites
    • New Books
    • Staff Favourites
    NEW ARRIVAL

    Taken place since the beginning of time. This becomes a brief history of the world and a guide to the universe, told with Oliver Jeffers’ inimitable perspective, wit, and exquisite artwork.
    Te Reo Maori Pukapuka

    For those wanting to discover, learn and use everyday words in te reo Māori

  • Bath & Wellbeing
    Bath & Skincare
    • Bath Toys
    • Body Wash & Bubble Bath
    • Haircare
    • Massage & Skincare
    • Sanitiser
    • Sun Protection
    Towelling
    • Bath Towels
    • Beach Towels
    • Hooded Towels
    • Bathrobes
    • Wash Cloths
    Natural First Aid
    • First Aid
    • Oral Care
    • Teething
    • Humidifiers
    Dummies
    • Dummies
    • Dummie Accessories
    After teething relief?

    Find out why The Nude Alchemist Teething Tamer is a best-seller!
    Support your child's gut wellbeing

    A fun & nutritious alternative to sugar-laden jellies and artificial gummies is finally here! Just add water!

  • Bedrooms & Decor
    Bedding
    • Blankets
    • Comforters
    • Sheets
    Decor
    • Garlands
    • Hooks & Hangings
    • Mobiles
    • Night Lights
    • Prints & Posters
    • Play Mats
    • Rugs
    • Toy Storage
    Need Toy Storage?

    Play & Go

  • Sleep
    Comforters
    Muslins & Swaddles
    Sleeping Bags
    Sleepwear
    Dummies
    • Dummies
    • Dummie Accessories
    White Noise Machines
    Woolbabe

    Super soft, cosy and breathable!

  • Wear
    Footwear & Socks
    • Shoes
    • Gumboots
    • Socks
    Swimwear
    Sleepwear
    • Pyjamas
    • Sleeping Bags
    • Sleep Suits
    Rainwear
    • Jackets
    • Overalls
    Accessories
    • Aprons
    • Beanies
    • Bathrobes
    • Hats
    Crywolf AW23

    The Nature Trail

  • Outlet
    • by Baby
    • by Books
    • by Play
    • by Wear
    • SHOP THE ENTIRE OUTLET
  • My Eco Home
    • Kitchen
    • Bathroom
    • Laundry
  • Blog
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