NZ Online Baby & Kids Store

FLASH SALE Herschel Supply Co. 25% OFF.Code: FLASHHERSCHEL

NEW How Do I Feel? With 60+ definitions to help improve emotional literacy. This HUGE hardcover book with over 140 pages, is all about our children learning to recognise and label emotions and feelings.
Join Aroha and her friends as they share how different emotions might feel in the body and how each emotion might be helpful.

NEW Where is it? A Wildlife hunt for Kiwi kidsWhat adult does not delight in engaging with a child when reading a ‘look and find’ book. Where is it? is an original take on this concept, a New Zealand wildlife hunt for kiwi kids.

In the Little People, Big Dreams series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream.

The Nude Alchemist

100% natural and organic botanical health products, harnessing the healing properties of nature.

New Edition

New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!

Breastfeeding

Little Unicorn

Little Unicorn create unique, hand-crafted products that accompany you
and your child through the naps, spills, baths, play, and travels that define childhood.

Woolbabe

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Comforters

Snuggly, blankie, muzzie, cuddly!

We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.

Little Unicorn

Bibs

Lamington

New Zealand made Lamington Socks, are the best socks you will ever buy!  Beautiful merino wool will keep feet and legs snuggly warm.

Woolbabe

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Drink Bottles

Lunchboxes

Gift Guides

Est. 2012

Little & Loved

We're inspired by nature & adore being part of your little loves journey.

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Love this lunchbox. Bought for my 3 year old and I reckon I'll be able to use this ONE lunchbox for all her preschool-primary school years. Awesome that it'll last so many years. Great size for a variety of foods and super easy to clean and personalise with the magnets.

Rebecca

PlanetBox Rover

Hi guys, I just wanted to say thanks so much for our beautiful things, which arrived today. Super quick, which is always impressive when you're rural! I only discovered you a few months ago, you have such beautiful stock and I love the personal touch that comes with your packaging!

Carrie G

The best hair conditioner I have used for my kids. Keeps the hair soft and the curls bouncy. Love the smell!

Shalisha

Sailor Sailor Conditioner

I have purchased multiple times from Little & Loved and every time the service has been fantastic. I love the range of quality products and the shipping is super fast. Laybuy is an added bonus!

Michelle C

I have loved my experience with Little & Loved. I've purchased from the site many times, always with super fast shipping (mainly overnight) and I'm always kept up to date with emails! Would 100% recommend!

Maddie D

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