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Little & Loved

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    Lunch Boxes & Drink Bottles

    Feeding Essentials

    Tableware

    Bibs

    Bibs

    PlanetBox

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    Montii

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    Meals made easy with our range of everyday essentials and reusables for the whole family!

    First Books

    Books

    Other Books

    NEW How Do I Feel? With 60+ definitions to help improve emotional literacy. This HUGE hardcover book with over 140 pages, is all about our children learning to recognise and label emotions and feelings.
    Join Aroha and her friends as they share how different emotions might feel in the body and how each emotion might be helpful.

    NEW Where is it? A Wildlife hunt for Kiwi kidsWhat adult does not delight in engaging with a child when reading a ‘look and find’ book. Where is it? is an original take on this concept, a New Zealand wildlife hunt for kiwi kids.

    In the Little People, Big Dreams series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream.

    Read to your little ones every day!

    Play

    First Toys

    Newborn - 24 Months

    Activities & Crafts

    Puzzles

    Bath, Beach & Outdoor

    Games

    Play gives children a chance to practice what they are learning

    Bath & Skincare

    Towelling

    Wellbeing

    The Nude Alchemist

    100% natural and organic botanical health products, harnessing the healing properties of nature.

    New Edition

    New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!

    Breastfeeding

    Bedding

    Decor

    Around the Home

    Kelzuki Prints

    Little Unicorn

    Little Unicorn create unique, hand-crafted products that accompany you
    and your child through the naps, spills, baths, play, and travels that define childhood.

    Sleep

    Woolbabe

    Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

    Comforters

    Snuggly, blankie, muzzie, cuddly!

    We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.

    Little Unicorn

    Wear

    Bibs

    Pretty Brave

    Pretty Brave is committed to being there for every step, as our little customers learn to walk.

    Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform. 

    Lamington

    New Zealand made Lamington Socks, are the best socks you will ever buy!
 Beautiful merino wool will keep feet and legs snuggly warm.

    Woolbabe

    Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

    Bags

    Extras

    Herschel Supply Co.

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    Seas the adventure!
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    Browse the range
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    What's New

    We're always adding new products and brands to our growing range of delightful products

    Discover the Latest

    Wishlist

    Create a wishlist to share with friends and family. It makes planning for special days easy!

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    Hi guys, I just wanted to say thanks so much for our beautiful things, which arrived today. Super quick, which is always impressive when you're rural! I only discovered you a few months ago, you have such beautiful stock and I love the personal touch that comes with your packaging!

    Carrie G

    I have purchased multiple times from Little & Loved and every time the service has been fantastic. I love the range of quality products and the shipping is super fast. Laybuy is an added bonus!

    Michelle C

    I have loved my experience with Little & Loved. I've purchased from the site many times, always with super fast shipping (mainly overnight) and I'm always kept up to date with emails! Would 100% recommend!

    Maddie D

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