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NEW How Do I Feel? With 60+ definitions to help improve emotional literacy. This HUGE hardcover book with over 140 pages, is all about our children learning to recognise and label emotions and feelings.
Join Aroha and her friends as they share how different emotions might feel in the body and how each emotion might be helpful.

NEW Where is it? A Wildlife hunt for Kiwi kidsWhat adult does not delight in engaging with a child when reading a ‘look and find’ book. Where is it? is an original take on this concept, a New Zealand wildlife hunt for kiwi kids.

In the Little People, Big Dreams series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream.

Read to your little ones every day!

100% natural and organic botanical health products, harnessing the healing properties of nature.

New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!

Little Unicorn create unique, hand-crafted products that accompany you
and your child through the naps, spills, baths, play, and travels that define childhood.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Snuggly, blankie, muzzie, cuddly!

We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.

Pretty Brave is committed to being there for every step, as our little customers learn to walk.

Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform. 

New Zealand made Lamington Socks, are the best socks you will ever buy!
 Beautiful merino wool will keep feet and legs snuggly warm.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Some words from founder, Zoë

Little & Loved began during my second stint of maternity leave from the corporate world, I’d been in key account management roles for a decade and was looking for something, which between playdates, coffee groups and raising children, allowed me to be more creative.



So it began, in 2013, from our tiny two bedroom apartment in Auckland City, a custom made shelving unit and stock stacked to the ceiling - we launched our e-boutique with under 50 products. 

A few years on, we left Auckland to live by the sea. The Northland lifestyle, with an abundance of local produce and Ben's love for rock fishing allows us to live the sustainable lifestyle we’re passionate about.
Today, in our eighth year of business - our loyal customers, many who have been here since day one, inspire us to source products that they'll still love in years to come, while providing a service that’s incredibly efficient.



Thank-you for being here!

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