Take a further 10% off in our OUTLET this week!
We Might Be Tiny
Introducing We Might Be Tiny's range of beautiful, stylish & functional silicone tableware.
Eco-friendly, BPA-free and independently tested to European standards.
PlanetBox
Meals made easy with our range of everyday essentials and reusables for the whole family!
NEW Let It Go encourages children to explore what emotions feel like in their body and find
a unique way to release them. Join Aroha (Aroha's Way) and her friends as they navigate their way through four emotions: sadness, anger, shame and fear.
The Kuwi and Friends Māori Picture Dictionary (He Papakupu Whakaahua) is a fun, easy-to-use resource for those wanting to discover, learn and use everyday words in te reo Māori (native language of New Zealand).
Read to your little ones every day!
Puzzles
Shop Puzzles by
Play gives children a chance to practice what they are learning
Bath & Skincare
Towelling
Wellbeing
The Nude Alchemist
100% natural and organic botanical health products, harnessing the healing properties of nature.
New Edition
New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!
Around the Home
Woolbabe
Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.
Comforters
Snuggly, blankie, muzzie, cuddly!
We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.
Pretty Brave
Pretty Brave is committed to being there for every step, as our little customers learn to walk.
Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform.
Lamington
New Zealand made Lamington Socks, are the best socks you will ever buy! Beautiful merino wool will keep feet and legs snuggly warm.
Learning through Play
Resources for the Home
Get ready for Term 1, right here!
Established in 2013, Little & Loved stock a beautifully curated range of the most loved baby and children’s brands on the planet!
We do the research, test the products and do extensive checks into each and every brand we align with. Our customers can be confident that each item we stock exists to make their life as effortless as possible.
Little & Loved began during my second stint of maternity leave from the corporate world, I’d been in key account management roles for a decade and was looking for something, which between playdates, coffee groups and raising children, allowed me to be more creative.
So it began, in 2013, from our tiny two bedroom apartment in Auckland City, a custom made shelving unit and stock stacked to the ceiling - we launched our e-boutique with under 50 products.
A few years on, we left Auckland to live by the sea. The Northland lifestyle, with an abundance of local produce and Ben's love for rock fishing allows us to live the sustainable lifestyle we’re passionate about.
Today, in our eighth year of business - our loyal customers, many who have been here since day one, inspire us to source products that they'll still love in years to come, while providing a service that’s incredibly efficient.
Thank-you for being here!