Little & Loved began during my second stint of maternity leave from the corporate world, I’d been in key account management roles for a decade and was looking for something, which between playdates, coffee groups and raising children, allowed me to be more creative.



So it began, in 2013, from our tiny two bedroom apartment in Auckland City, a custom made shelving unit and stock stacked to the ceiling - we launched our e-boutique with under 50 products. 

A few years on, we left Auckland to live by the sea. The Northland lifestyle, with an abundance of local produce and Ben's love for rock fishing allows us to live the sustainable lifestyle we’re passionate about.
Today, in our eighth year of business - our loyal customers, many who have been here since day one, inspire us to source products that they'll still love in years to come, while providing a service that’s incredibly efficient.



Thank-you for being here!