Take a further 10% off in our OUTLET this week!

Discount Code: TENMORE

NEW Let It Go encourages children to explore what emotions feel like in their body and find
a unique way to release them. Join Aroha (Aroha's Way) and her friends as they navigate their way through four emotions: sadness, anger, shame and fear.

The Kuwi and Friends Māori Picture Dictionary (He Papakupu Whakaahua) is a fun, easy-to-use resource for those wanting to discover, learn and use everyday words in te reo Māori (native language of New Zealand).

In the Little People, Big Dreams series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream.

Read to your little ones every day!

100% natural and organic botanical health products, harnessing the healing properties of nature.

New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!

Little Unicorn create unique, hand-crafted products that accompany you
and your child through the naps, spills, baths, play, and travels that define childhood.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Snuggly, blankie, muzzie, cuddly!

We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.

Pretty Brave is committed to being there for every step, as our little customers learn to walk.

Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform. 

New Zealand made Lamington Socks, are the best socks you will ever buy!
 Beautiful merino wool will keep feet and legs snuggly warm.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Best Seller

Magformers

Amazing Rescue Set - 50 Piece Set

or 10 interest free payments from $11.99
Laybuy or 6 weekly interest-free payments of $19.99

Click and create your own adventure with Magformers AMAZING Rescue 50-Piece Set! Magformers are a magnetic construction toy where the possibilities are endless. Build and create your own fire adventure. Build a fire station and fire truck, add wheels and fire accessories. This 50 piece set comes with 24 magnetic pieces, 2 characters and emergency vehicle accessories and much more to keep the city safe. Great for children aged 3 and up.
Each geometric shape contains magnets that never reject, so you’ll always hear the MAGFORMERS® click. When playtime is over, use the magnetic power to simply stack and store.


Features:

  • 8 triangles, 14 squares, 1 rectangle, 1 super square
  • 2 characters
  • 24 accessories including wheels
  • Step-by-step idea booklet with builds from all of Rainbow range.
  • Compatible with all MAGFORMERS® shapes and accessories.
  • Neodymium Rare-Earth Magnets for guaranteed connectivity.
  • BPA Free HQABS Plastic.

Here at MAGFORMERS®, we pride ourselves in the quality of our product and the play experience it delivers. Each shape contains rotating Rare Earth Neodymium magnets, the strongest of their kind for guaranteed connectivity. Every magnet is kept safe and secure in Sonic welded, BPA free, HQABS plastic. This process of manufacturing ensures each magnet is encapsulated with the utmost security, providing a safe, long-lasting play experience.

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