New Season Herschel Online Now
Tableware
PlanetBox
Meals made easy with our range of everyday essentials and reusables for the whole family!
NEW How Do I Feel? With 60+ definitions to help improve emotional literacy. This HUGE hardcover book with over 140 pages, is all about our children learning to recognise and label emotions and feelings.
Join Aroha and her friends as they share how different emotions might feel in the body and how each emotion might be helpful.
NEW Where is it? A Wildlife hunt for Kiwi kidsWhat adult does not delight in engaging with a child when reading a ‘look and find’ book. Where is it? is an original take on this concept, a New Zealand wildlife hunt for kiwi kids.
Read to your little ones every day!
First Toys
Newborn - 24 Months
Bath, Beach & Outdoor
Play gives children a chance to practice what they are learning
Bath & Skincare
Towelling
Wellbeing
The Nude Alchemist
100% natural and organic botanical health products, harnessing the healing properties of nature.
New Edition
New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!
Around the Home
Woolbabe
Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.
Comforters
Snuggly, blankie, muzzie, cuddly!
We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.
Pretty Brave
Pretty Brave is committed to being there for every step, as our little customers learn to walk.
Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform.
Lamington
New Zealand made Lamington Socks, are the best socks you will ever buy! Beautiful merino wool will keep feet and legs snuggly warm.
Advent Calendars & Stockings
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Shop more O.B Design
This is a classic that will withstand the test of time. It is that "special" blanket that goes in the memory box of your child's life. This crochet blanket is versatile. It can be used as a swaddle because it stretches, as a pram blanket, a cot blanket & a the all important security blanket.
This beautiful baby blanket has been hand crafted by artisans using a technique called crochet. It is a process of creating fabric by interlocking loops of yarn, thread, or strands of other materials using a crochet hook. The name is derived from the French term crochet, meaning 'small hook'.
Mothers have been wrapping their newborn babies in cloths to make them warm & comfortable for thousands of years. Modern babies are no different. They still love to be wrapped up tightly in a blanket to mimic their mother's womb. By choosing to buy a crochet baby blanket, you are choosing
tradition of the old world into the new.
At O.B.Designs our passion is designing and supplying beautiful children’s products that are functional, unique and stylish. We aim to be recognized as not only suppliers of amazing products, but also as an ecologically and socially responsible company. We are committed to using ecologically sustainable materials wherever possible, reputable manufacturers that provide fair working conditions and creating products that will stand the test of time. O.B.Designs will always donate a portion of profits to helping less fortunate children around the world. You can read more about this on our website.
All of our products are independently safety tested for children and meet EN71 and CPSIA toy safety standards and labeling.
We are sure you will love our beautiful collection of toys and decor as much as we love bringing it to you!