Jellycat has been hopping in! #restocked

NEW How Do I Feel? With 60+ definitions to help improve emotional literacy. This HUGE hardcover book with over 140 pages, is all about our children learning to recognise and label emotions and feelings.
Join Aroha and her friends as they share how different emotions might feel in the body and how each emotion might be helpful.

NEW Where is it? A Wildlife hunt for Kiwi kidsWhat adult does not delight in engaging with a child when reading a ‘look and find’ book. Where is it? is an original take on this concept, a New Zealand wildlife hunt for kiwi kids.

In the Little People, Big Dreams series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream.

Read to your little ones every day!

100% natural and organic botanical health products, harnessing the healing properties of nature.

New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!

Little Unicorn create unique, hand-crafted products that accompany you
and your child through the naps, spills, baths, play, and travels that define childhood.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Snuggly, blankie, muzzie, cuddly!

We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.

Pretty Brave is committed to being there for every step, as our little customers learn to walk.

Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform. 

New Zealand made Lamington Socks, are the best socks you will ever buy!
 Beautiful merino wool will keep feet and legs snuggly warm.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Shop more Hello. Cup

Hello Cup | Hello Go Sterilising Spray

or 10 interest free payments from $1.50
Laybuy or 6 weekly interest-free payments of $2.50

Hello Go is your bestie when it comes to keeping your hands and cup protected from nasties. Non-toxic and alcohol-free, Hello Go is the perfect size to keep in your bag. The water-based, patented formula by Zoono which will protect your hands and cup from bacteria for up to 24 hours.
To use on your hands simply spray on your hands and allow to dry – your hands will continue to be protected for up to 24 hours even with subsequent washing.
To sterilise your cup with Hello Go, simply rinse or wipe your cup clean. Spray Hello Go onto your cup and allow to dry before inserting.
Each Hello Go spray contains 50mL of amazingness.
Ingredients: 99% purified water and  < 1% quaternary ammonium compound  (which is derived from sand).


* We still recommend you sterilise your cup at the end of each cycle by boiling for three minutes or soaking for 15 mins in water with a sterilisation tablet before you store it.

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