Black Friday Early Access, ON NOW: 15% off almost storewide!

NEW Let It Go encourages children to explore what emotions feel like in their body and find
a unique way to release them. Join Aroha (Aroha's Way) and her friends as they navigate their way through four emotions: sadness, anger, shame and fear.

The Kuwi and Friends Māori Picture Dictionary (He Papakupu Whakaahua) is a fun, easy-to-use resource for those wanting to discover, learn and use everyday words in te reo Māori (native language of New Zealand).

In the Little People, Big Dreams series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream.

Read to your little ones every day!

100% natural and organic botanical health products, harnessing the healing properties of nature.

New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!

Little Unicorn create unique, hand-crafted products that accompany you
and your child through the naps, spills, baths, play, and travels that define childhood.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Snuggly, blankie, muzzie, cuddly!

We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.

Pretty Brave is committed to being there for every step, as our little customers learn to walk.

Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform. 

New Zealand made Lamington Socks, are the best socks you will ever buy!
 Beautiful merino wool will keep feet and legs snuggly warm.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Best Seller
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Tiger Tribe

Magic Highlighters

or 10 interest free payments from $1.04
Laybuy or 6 weekly interest-free payments of $1.74

Get ready to be amazed by Tiger Tribe’s all new Magic Highlighters — an intriguing set of six (6) markers with a secret trick.

Double-ended with two different tips, kids can use the bright colour tip to draw and colour in, then flip the pen over and sketch or write over the top with the white tip to see your drawing or words appear… like magic!

The perfect tool for undercover spy missions, you can also write secret messages with the white tip, then reveal the message when you colour over the top.

Magic Highlighters can also be used to erase mistakes. If you colour outside the lines simply touch up with the white tip for perfect colouring every time.

Magic Highlighters are non-toxic, quick-drying, odourless and water-soluble. Pair up with one of our awesome Colouring or Crafting Sets for hours of creative fun!

Age 3+.

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