New Season Herschel Online Now


NEW How Do I Feel? With 60+ definitions to help improve emotional literacy. This HUGE hardcover book with over 140 pages, is all about our children learning to recognise and label emotions and feelings.
Join Aroha and her friends as they share how different emotions might feel in the body and how each emotion might be helpful.

NEW Where is it? A Wildlife hunt for Kiwi kidsWhat adult does not delight in engaging with a child when reading a ‘look and find’ book. Where is it? is an original take on this concept, a New Zealand wildlife hunt for kiwi kids.

In the Little People, Big Dreams series, discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream.

Read to your little ones every day!

100% natural and organic botanical health products, harnessing the healing properties of nature.

New Edition's bespoke sanitising formula, has been created with families in mind so you can rest easy knowing you don’t need nasty chemicals to keep your little ones germ-free!

Little Unicorn create unique, hand-crafted products that accompany you
and your child through the naps, spills, baths, play, and travels that define childhood.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Snuggly, blankie, muzzie, cuddly!

We have a beautiful range of comforters made from natural breathable fibers - cotton and muslin.

Pretty Brave is committed to being there for every step, as our little customers learn to walk.

Catering for ages 0 - 5 years, Pretty Brave work alongside podiatrists to ensure each of its designs suit the growing foot, meaning its shoes not only look amazing, but also perform. 

New Zealand made Lamington Socks, are the best socks you will ever buy!
 Beautiful merino wool will keep feet and legs snuggly warm.

Relax! I'm Cosy. This sums up what Woolbabe is all about. Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. The combination of merino and organic cotton offers the best of both worlds.

Shop more Subo

Subo | The Food Bottle

or 10 interest free payments from $3.59
Laybuy or 6 weekly interest-free payments of $5.99
Duck Egg Blue
The Food Bottle allows babies, toddlers & children to feed themselves independently. The non-squeeze design eliminates mealtime mess, meaning you have more time to get on with your day.

Subo comes with a 12mm spout which is great for all food types, however we do recommend for children under 2 years old, you also purchase the straw spout.
As your child eats, sucking food through the spout, the platform moves automatically up the bottle. This pushes the food up - no need to tip or squeeze in order to finish the meal!
Perfect for pureed fruits & vegetables, smoothies, yogurts as well as soft foods like weetbix, oats, porridge or even tinned spaghetti - refill and reuse your Subo again and again.
Kids love Subo - they get to be little Miss or Mr independent! Parents love Subo as as it saves time & money whilst being super easy to use & to clean.
Better for you, your little one & the environment.

  • Proudly certified Australian Made
  • Phthalate-free and BPA-free.
  • Volume: max. 210ml (can be adjusted to smaller volumes).
  • Dimensions: 18 cm (H) x 6 cm (W) x 6 cm (D)
  • Materials: PP, TPE, HDPE, Silicone (these materials may stain when in contact with certain foods)
  • Safety Standards: tested and certified to Australian and European standards (EN14350, AS 2070)
  • The Food Bottle comes standard with the original spout (12mm opening). The straw spout (5mm opening) can be purchased separately.

Customer Reviews

Based on 15 reviews
Jess C
Great Bottle

This bottle was awesome when our wee girl was teething and didn’t want to eat solid food! Smoothies to the rescue. Fun colours and easy to assemble and clean.


So brought this as it was on sale, bub isn't on solids yet, but you know- pre empting and all! Honestly, this bottle is so cool. I've already used it multiple times for throwing my morning smoothies in to take on the go. Literally the best thing ever, we will be buying more! I just wish they had a 750ml adult size one

Kirsten Gianone
Game Changer!

These little bottles are an absolute game changer. When my daughter was very little and went out and about I’d slip her purées into this bottle and it saved so much stress and mess. Now that she’s older she still uses it and has smoothies in it every morning. We’ve just had our second baby and I’ve purchased another for Christmas! Always recommend these to mums! So handy!

Thumbs up for Subo!

The Subo bottle is genius! My 9 month boy only wants to eat things he can feed himself so having this bottle gives us so many more options for meals... smoothies, yoghurt, purées, none of which he will take from a spoon. It’s mush easier for him to suck to get the food than I thought it would be and he just loves that he can do it himself. Helps they’re also pretty styley looking!

Fuss free meal

My almost 9-month-old has the odd mealtime where he really would rather be doing anything other than accepting food off a spoon. I tried the Subo during one of these mealtimes and what do you know?! He got the hang of sucking quite quickly and ate way more puree from the bottle than if I'd persevered with the spoon (and with no fuss). The platform worked really well. He's at the stage where everything gets inspected and squished so he kept putting his finger in the spout so he did still end up with puree all over his face and hands. The bottle was really easy to take apart and properly clean. We're going to get a lot of use from this!